Episode 5
:

Heather Sperling

Irrational Faith in People Over Profit

After six years of bad luck for LA restaurants, from COVID to the writers’ strike to the fires, Heather Sperling’s well-known and successful restaurant, Botanica, ran out of money for the first time in its nine years. Heather had to ask herself whether she had it in her to keep going for five more years, and the answer was a resounding yes. This conversation is about the irrational but essential faith it takes to run a business on your values, and what that faith asks of you.
IN this episode

Heather Sperling spent ten years as a food editor swearing she’d never open a restaurant, because she knew too much. Then she woke up one morning and realized she was going to open one, precisely because she wanted to create something different. Today she owns Botanica and Bar Besito in Silver Lake, and in an industry where costs keep climbing, she still loves what she does. She shows up every day as the cheerleader, with an irrational faith that keeps her going for her team and her community.

She’s both the visionary behind the big thinking and the one who gets her hands dirty in the kitchen, some days pitting the 200 cherries herself. Heather and Roanne talk about the cash crunch and the reckoning that followed, and what it means to be a human shield for her team. She always shows up put together, and she still gets the emotional hangovers from the tough decisions. They also talk about why she sees this work as a small form of activism. Running through all of it is the phrase Fanny Singer, Alice Waters’ daughter, used to describe how Heather runs Botanica: the relentless prioritization of people over profit.

About Heather Sperling

Founder and owner of Botanica and Bar Besito in Silver Lake, Los Angeles. She grew up outside Washington, D.C., cooking with her grandmother, and spent a decade as an editor at food publications before moving across the country to open Botanica in 2017. She is now in her first year as sole owner of both restaurants and in the process of writing a cookbook.

Links:
Botanica
Bar Besito
Botanica's Instagram
Bar Besito's Instagram

SHOW NOTES
  • Why the math of a neighborhood restaurant no longer works in Los Angeles
  • An intense belief in the merit of this work, and being "pathologically obsessed" with being of service
  • Restaurant work as a small form of activism
  • Her rebellious streak: wanting to prove them wrong
  • The summer Botanica ran out of money, and committing to five more years
  • Being a human shield for her team
  • Skepticism about expansion, and refusing to measure success by growth
  • "The relentless prioritization of people over profit," and yet the feeling that profit is important and shouldn't be considered "dirty"
  • The therapist, coach, trainer, and massages it takes to keep it all together
  • Ten years as a food editor saying "hell no," then waking up and going, "I'm going to open a restaurant"
  • Falling for LA's year-round bounty
  • Leadership by not only leading but also by rolling her sleeves up and doing work in the kitchen
  • Emotional hangovers, self-doubt, and the fear of burdening people
  • The retreat visualization that reconfirmed her commitment
  • A guided visualization: her grandmother, her cheerleaders, and the gift of a microphone for her next chapter ahead
TEAM

creator & host: Roanne Adams
Director & EDiTOR: NICK STUMPF, TEN TEN MEDIA
music: phil aceto

SPECIAL THANKS to:
RACHEL COMEY for wardrobe
johnny wahba for support
The INGALLS FOR EQUIPMENT
ALLIE STARK for inspiring the visualization
DR. LISA MILLER, author of The Awakened Brain, for originating the visualization